Ushering a new standard of growing and environmental consciousness with a proprietary solution that is 100% Chemical-Free to improve sprouting efficacy

    • Loss reduction

      Reducing crop failure from mold, fungus, and pests

    • Cost benefit

      Using less utilities for water savings

    • Quality increase

      Growing bigger plants and produce

    • Yield increase

      Yielding more annual harvests 

    How we are doing it? 

    The Nutritious Power of Plasma
    The reasons why plants grow faster, stronger, and more nutritious with nitrogen-rich rainwater are well documented by science. Re-creating the effects of lightning striking water in the clouds is now possible with plasma technology. Lightning Water is  implementing this nitrogen rich, plasma derived water treatment process as a catalyst to significantly improve yield, growth cycles, and produce quality across multiple verticals of plant production.

    Frequent Facts



    John Russo

    Innovative professional with a distinguished and proven track record encompassing over 25 years of progressive management, marketing and sales expertise in the broadcast production and digital media industries. Committed to the development, implementation and exploitation of new cutting edge technologies. Special interest in new concepts that foster consumer adoption and provide new interpretations upon existing traditional platforms. Outstanding history of strategic vision and problem solving. Created from inception three successful entities; all as Founding Principal and acting as President.

    Co-Founder - Strategist

    Dr. Kathryn Ritchie

    Founder and CEO of Ignition Institute, Kathryn is a master strategist, executive & C-suite consultant, facilitator, leader, change-agent, and entrepreneur. Kathryn is passionate about business and people. She works at the nexus of enabling optimal performance and enabling leaders to shape and create environments where people thrive and grow. This lifetime project continues as ii works full spectrum from start-up to Fortune 500 companies. AIG, CBA, Macquarie, ASIO, and Australian Federal Government.


    Keith Roberto

    Since the first edition of How-To Hydroponics in 1994, author, Keith Roberto, has continually evolved the content and kept pace with the latest hydroponics technology and applications. How-To Hydroponics 3rd. edition was’s best selling title on hydroponics before being replaced with this edition which has surpassed all expectations due to the authors easy to understand means of helping his readers really learn the art, science and practical application of hydroponics and aeroponics.

    Michael Zaytsev

    Michael Zaytsev

    Michael Zaytsev is a Cannabis Business Coach who serves an extensive network of high performing entrepreneurs including Silicon Valley’s elite and pioneers in all verticals of the Cannabis industry. As the organizer of High NY, New York’s largest community of Cannabis activists and entrepreneurs, Mike has produced dozens of education and networking events for a community of 4,000 New Yorkers and growing.


    Aaron Rothschild

    Aaron is an inventor, an innovator and a sales and marketing professional with 20 years experience, specializing in new business and product development.


    Dr. Simon Mills

    Dir of Plasma Sciences 

    Ryan Robinson PhD

    Ryan’s PhD is in Mechanical Engineering and Mechanics researching in the area of non-equilibrium plasmas. His primary research is focused on non-equilibrium-atmospheric plasma and the application to production of plasma activated water (PAW).

               At PLA he is Leading a team of engineers and researchers implementing plasma activated water for agricultural applications, including augmented crop growth and sterilization. Developing commercially viable apparatuses and providing technical expertise to clients adopting innovative plasma agricultural techniques.


    Suresh Joshi, MD, PHD, MSC.

    Dr. Joshi is an adjunct professor at the A.J. Drexel Plasma Institute, as well as Drexel’s School of Biomedical Engineering. He has a special interest in emerging bacterial infections, disinfection and sterilization, and biodefense. Dr. Joshi’s research areas are related to bacterial pathogenesis and biofilms and wound infection and healing. He has extensive experience in the areas of antimicrobial resistance, nosocomial infection control strategies, and molecular and clinical epidemiology, drug development and animal infection models.

    Head of Product Management

    Sid Joshi MBA

    Sid is a Biomedical Engineer, with a background in antibacterial plasma and wound care research at Drexel University. In order to expand on his experience in drug delivery and biomedical solutions, he pursued his Master’s in Biomedical Engineering at Cornell University, followed by an MBA at Cornell University’s SC Johnson School of Management, focusing on Entrepreneurship and General Management. Advocating for plasma technology and its applications in new business fields is his passion, which he aims to fulfill through his work at Lightning Water. 


    To improve human existence, conserve natural resources, decontaminate and protect our planet, while ensuring this and future generations have enough food and at the highest possible quality.

    It has been said that the best time to plant a tree was twenty years ago.
    The second-best time to plant a tree is NOW.
    Tomorrow’s mighty oaks are now the seedlings of a new present, both literally and figuratively. We aim to grow our seedling technologies into a sturdy forest capable to provide and secure an enduring and sustainable tomorrow.
    We are in a race against time to preserve what is left of our natural resources. Our environment is under constant assault and reckless degradation. Our air is being polluted. Our water is being poisoned. Our land masses are being contaminated. Our crops are pumped with unhealthy fertilizer compounds and coated with toxic pesticides. Carcinogens abound. Resultant cancers are now a scourge of epidemic proportions. Is this health crisis plaguing us now to be seen as routine and a new normal? The cost of living in a modern world, so to speak?
    We at Plasma Licensing Authority realize these issues now demand and require our immediate prioritization and intervention. It is not far in the future where we will create damage to our environment and ourselves that will be irreversible. It is not difficult to contemplate that future generations may have precious opportunity to claim a habitable planet as their inheritance.
    Plasma Licensing Authority was formed with a specific mission. We aim to begin creating a critical awareness to facilitate, pioneer and champion a powerful new paradigm in agricultural technology. We have achieved startling results implementing solutions based upon cutting edge research and development by Drexel University’s world renowned Nyheim Plasma Institute. These presently existing and ready to scale patented technologies will provide the pathway to a new frontier of environmental sustainability and contaminant mitigation. This is the dawning of a toxin and chemical free agricultural revolution. Our legacy will be harvests not only more bountiful and accelerated; we shall simultaneously conserve precious natural resources without need for chemical additives and toxic compounds.
    Plasma Licensing Authority and its subsidiary companies have set out to translate leading edge scientific technologies into actionable solutions. We will address agricultural, environmental, and food chain production economies of increased yields, better crop preservation and reliable additive free sustainability previously thought to be unachievable and unrealistic.
    Far from implausible, these solutions are tangible and proven real. Plasma based environmental and agricultural optimization is not wishful thinking. This is not a question of hope versus hype. Instead, this is a new frontier harnessing Mother Nature’s previously elusive secrets for millennia. Our mission is to provide a uniquely practical and cost-effective sensibility to all relevant industries all the way through to end user consumers. This new dawn of technological breakthrough portends nothing less than a colossal stride forward into an exciting new world. Plasma science will become the embrace by which our very existence can be reinvented and our abilities to conserve natural resources become optimized beyond all current expectations. We invite you to take part in our journey into a new and bountiful promised land.


    The lightning Water™ distribution system is now in development. Contact us to find out more.

    Contact details

    Lightning Water LLC. A Plasma Licensing Authority LLC company.

    Address: 3 Columbus Circle 15th Fl New York NY 10019

    Ph: 973 632 6728