Our Story
“The single largest factor that influenced the creation of Lightning Water LLC was that, at its conceptual core, it gave me the inspiration to follow through on one of my life’s ambitions.” – John Russo, Co Founder
How it all Started
To be able to take a technology that had heretofore been a physics experiment – a laboratory darling for years – into something that potentially could redefine the entire paradigm of sustainability and chemical free agriculture technology….these were the ambitions that started Lightning Water, and for John Russo, it was his mission to use it as his definition of a miracle.
Mother Nature has been using it since time immemorial. When lightning strikes rainwater in a storm, it naturally creates plasma activated water. The hearts behind Lightning Water seek to duplicate and redirect it to a premise and purposeful utilization. In short, the founders greatly desire to tangibly contribute to making the world a better place for everyone. This was John’s ticket to try in earnest, an instance of following a true pursuit of the heart.
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how dreams become reality
“We were asked recently what were the biggest technical or team challenges we faced while building Lightning Water’s first prototype, and how did they shape our leadership and company culture? Our answer was simple yet complex ~
There were many challenges on the technical side of the equation before we could even address the water and air plasma jet exposure optimization set of issues. Creating a reliable, consistent and reproducible end product, resulting in a commercial application was far beyond the capabilities of the lab condition results.
The process required was not really available in a reliable format. It forced us to look at solutions outside of the box. Funnily enough, it prompted us to be more conscious of looking for better answers by identifying the right questions to ask first. By that I mean don’t take it upon yourself to invent a new wheel; look at other wheels from other spaces of applications and see how or if they could be happily married to the task at hand. It proved to be the right path for us. And so we pushed forward, we followed our truth and our heart becuase this is a dream, and this is something that will change the world.” – John Russo
